British Gas - EV Tariffs

Designed and developed a fully responsive, interactive calculator tool for British Gas to support the launch of their EV tariffs blog campaign. The tool allows users to estimate how much they could save by switching to a British Gas EV tariff, while also highlighting the environmental benefits of reducing their carbon footprint. Built in line with brand guidelines, the experience was crafted to user interaction and drive engagement. The brief included an interactive tool, digital and print advertising and an in-app notification.

Results: Successfully delivered a high-performing campaign tool that generated a Link Score of 5,796 and secured 43 earned media placements, exceeding campaign targets by 32%.