BRITISH GAS · DIGITAL CAMPAIGN · INTERACTIVE DESIGN · PR ACTIVATION
British Gas — EV Tariff Calculator
ROLE
Lead Designer
DELIVERABLES
Interactive tool · Digital ads · In-app
PRESS COVERAGE
IMPACT
FOCUS
User engagement · Brand · Campaign
OVERVIEW
A fully responsive, interactive calculator tool designed to support British Gas's EV tariff launch — helping users estimate their savings from switching, while surfacing the environmental benefits of reducing their carbon footprint.
THE BRIEF
The campaign spanned the full creative ecosystem — from the interactive calculator tool through to digital advertising and an in-app notification. Built in line with British Gas brand guidelines, the experience was designed to drive user interaction and maximise time-on-page engagement.
A Link Score of 5,796 — demonstrating strong earned link acquisition and content authority across the campaign · 43 earned media placements secured, extending reach well beyond British Gas's owned channels · Campaign targets exceeded by 32%.
I art directed and designed the interactive calculator from concept through to delivery — creating an experience that made a complex financial proposition immediately tangible for users. I led the creative system extension across digital display and in-app formats, ensuring visual consistency and brand integrity across every touchpoint.
WHAT I DID
The calculator launch generated coverage across EV and energy trade press, with outlets including Transport & Energy and Electric Miles reporting on the tool's savings figures — amplifying the campaign's reach beyond British Gas's owned channels.
