PREPLY · REACTIVE SEO · DATA VISUALISATION · PR ACTIVATION
Mapping Flounder Across 30+ Languages
Lead Designer
IMPACT
FOCUS
Cultural insight · SEO · Audience engagement
OVERVIEW
DELIVERABLES
A reactive, data-led campaign for Preply timed to the global release of
The Little Mermaid — turning a linguistic curiosity into earned media, social engagement, and SEO reach.
THE OPPORTUNITY
When The Little Mermaid hit cinemas globally, Preply spotted a window to connect entertainment culture with language learning. The character Flounder — instantly recognisable to audiences worldwide — has a completely different name in nearly every language the film was translated into.
That insight became the brief: turn a multilingual naming quirk into a shareable, press-worthy data story that would position Preply within the cultural conversation at exactly the right moment. This campaign was conceived and delivered within Preply's existing brand identity, ahead of their global rebrand.
HERO VISUALISATION
Campaign featured in Mental Floss — earning international editorial coverage beyond Preply's owned channels · Strong social interaction driven by quiz-based activation format · Preply positioned within global language and culture conversations during the peak film release window
Data visualisation · Social quiz · PR assets
Global map showing how Flounder's name varies across 30+ language markets.
I designed a global map translating the multilingual character naming into a single, readable visual — built to work both as an editorial asset for press and as a shareable image for social. The design balanced information density with visual accessibility, ensuring the insight landed instantly without requiring explanation.
SOCIAL ACTIVATION
PRESS COVERAGE
Instagram quiz activation — audiences tested their knowledge of Flounder's name across languages.
The campaign extended into an Instagram quiz format, inviting audiences to guess how Flounder's name had been localised across different markets. The three-slide sequence — intro, question, reveal — drove participation and shares, turning a passive data story into an active audience moment.
The visualisation was picked up by Mental Floss, earning international editorial coverage and extending reach well beyond Preply's owned channels. The pickup validated the newsworthiness of the data insight and demonstrated the value of reactive, culture-led creative.
International editorial coverage.
ROLE